Urban Outfitters | UO Home x Clever Partnership

Led the repositioning of Urban Outfitters' Home collection, evolving it from a novelty-focused assortment to a design-driven furniture and home accessories business. Partnered with Clever to raise awareness of UO’s refined approach to home among Clever’s design-minded audience and highlight our commitment to supporting independent makers. This initiative included creative concept development, product expansion, experiential activations, and community programming, culminating in a pop-up event and panel discussion at the flagship store in Herald Square, NYC.